Google says it’s delaying its phaseout of third-party cookies on Chrome until “the second half of 2024,” even though rivals such as Apple’s Safari and Mozilla’s Firefox have blocked the data trackers for more than two years. Google originally planned to disable cookies this year, then pushed the move back to 2023. Now, in announcing the delay until 2024, Google cites requests from partners “for more time to evaluate and test” Privacy Sandbox, its replacement for cookies.
Online advertisers have long used cookies to target customers, but privacy advocates say they’re too invasive.
Google, the world’s largest advertising company, earns about US$200 billion a year in ad revenue, according to Ars Technica.
